New technologies and innovations have changed how companies differentiate their services and offerings to potential customers. As a business, it’s critical to continuously refine and understand your organization’s competitive edge. After taking this online course, you will be able to define your competitive advantage, define your target market, identify your competition, and practice the strategies for building your competitive edge. This course defines three steps and strategies business leaders should use to define the company’s competitive edge. With this training course, leadership teams learn how to research and define how their company can offer products and services to the right people while still being profitable.