Successful organizations have stories associated with their brand that customers, suppliers and employees identify with. This course inspires employees to become effective business storytellers by showing how presenting well-developed business stories is an effective form of communication for marketing products, gaining social media followers, and preparing people for change. Upon sharing examples of engaging business stories and citing brands that effectively share their stories, this course equips employees with the framework and motivation to create and share relevant, memorable, brand-enhancing stories.