A key factor to success is having a strong and positive personal brand. Whether acknowledged or not, the use of social media, the internet, and email creates an impression. This training course teaches employees how to create a personal brand to make a good impression. This course explains how using the internet leaves a digital footprint. Online shopping and searches leave a trail that can be tracked. Employers routinely conduct online searches for information about prospective employees. Viewers are cautioned against posting photos or blogs that could give a negative impression to employers and customers. Present this course to teach team members how to create a professional personal brand through social media and the internet.